personal branding

| Guide to Uncovering your Personal Brand |

Strategies for Personal Branding Success

Personal branding is the process by which we market ourselves to others. Your personal brand is the way you act, think, speak and dress. It is what others say about you when you are not in the room.

Be honest with yourself

In your discovery about yourself, consider what you stand for, the values you hold and your strengths & weaknesses, skills and track record. Be honest with yourself. Listen to your inner voice that tells you why you are struggling to achieve what you value. Ask for true feedback of yourself from the target audience who matters to you.

Be authentic

Successful brands are authentic so it is important you know who you are and what you want before you can build your strong brand. Find your passion, stand for something and be bold about it. Values motivate actions. Vision is what gives you the focus to reach your goals. Vision is the possibility you see. Values is the passion that drives you to achieve your vision.

Be consistent

Is your brand communicating the real you? Do your behavior and actions reflect what you value consistently? Is your personal appearance and tone of voice reflecting the brand you want to be perceived as.

Be committed to change

Everyone has a brand so it is not about re-inventing another brand but knowing where you are starting from. Craft a personal development plan by evaluating where you are now and figuring out where are the qualities and skills you want to hone in more and where are the gaps you wish to narrow. Seek regular feedback to check if you are on track with your development. Much like products having a product life cycle, so does your brand. Your brand will grow with your experiences, achievements, physical and emotional attributes. Be purposeful about the brand you aspire to be. Your goals will give you the direction to your personal brand.

Be seen and known

Are you communicating in the appropriate media about yourself? If you have picked a niche area, are well-networked in that circle? Have you developed a support framework where you will be recommended? Are you within reach for people who need your expertise to know you and find you? Can you articulate your brand with clarity?

Be a positive influence

If you are positive, you naturally attract people to you, you inspire people to want to be better.

- Christina Teo -
my journey of passion